If you are manufacturing and selling different types of consumer goods, you are going to need to pay attention to the flexible packaging due to the versatility it offers. With exceptional flexibility, you can ensure better shelf-life, promotion and distribution of your products without getting damaged.
Food industry is where flexible packaging seems to find its right application. Protection from heat and other elements, convenience of handling and better printability allows flexible packaging to become the best solution for food packaging.
While flexible packaging is easy to handle during the shipping process, it is also very convenient when it comes to the use of product inside it at home. You can open the seal, use the product, and then reseal again after using the product.
Another benefit of this packaging is that it helps in keeping the environment safe. Since this packaging enhances the shelf life of any product, the companies don’t need to manufacture too many products in order to meet the market demands. Less packaging is required and less waste is generated as a result.
Consequently, the packaging options other than flexible packaging offer shorter shelf life as compared to flexible packaging. If your product remains fresh and usable even after sitting on the shelves for several months, you are essentially generating less packaging waste.
Consumers and flexible packaging
You may wonder about the popularity of your products after being packed through flexible packaging procedure. It would be interesting for you to know that flexible packaging is now in more demand by the consumers as well. So, if you want to target your consumers in the better way, you are going to have to make sure that you are packaging your product in such a way that it appeals your customers.
According to a survey, about 32% of the consumers think of flexible packaging as a modern way of securing the products. More specifically, stand-up pouches are preferred more by the manufacturers because these pouches not only reduce the shipping costs but they occupy less shelf space. Moreover, these pouches offer great printability, which leads to an effective promotion of the product and brand.
A survey suggests that customer, who like flexible packaging, like this packaging for three major reasons; i.e. Re-sealability, Extending Product Life, and Ability to see the packaged product. it means that this packaging has been quite successful in answering more consumers’ answers.
In the end, it would be worth mentioning that flexible packaging can offer great reduction in the overall costs to the manufacturers. However, the manufacturers still need to make sure that they are using the packaging film in a smarter way to ensure smart use of resources.